Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) Vendor Code_OF011 Young readers will cheer as

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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) Vendor Code_OF011 Young readers will cheer asIn Design to Grow, Coca Cola's vice president of Innovation and Entrepreneurship David Butler reveals the megabrand's innovative approach to business through design. In today's world, every company needs to be agile or risk facing a "Kodak Moment" where their industry and hard earned competitive advantages vanish overnight. But it's no easier being a startup fighting to grow. Tomorrow's business winners regardless of size or industry will be the ones